What we've shipped
- 5000approaches.io — this site, built with AI in a day.
Less screen. More connection.
5000 Approaches is a company building AI-powered social products that bring people together in real life — the courage to approach, the words that land, and the love that lasts. Founded by Rune Horneland in Oslo, Norway, on 25+ years of professional software experience.
Products
Every product we build has one job: to get people off their screens and together in real life.
A family of social products is in the works — quietly in progress and launching through 2026.
About 5000 Approaches
5000 Approaches builds social products made with AI — tools that give people the courage and the words to connect in real life. Behind it is founder Rune Horneland, who pairs 25+ years of professional software experience with something you can't learn from a screen: more than a decade out in the real world, face to face, learning how people truly connect. Deep tech and hard-won social experience, combined — that's what these products are built on.
The world keeps drifting onto screens — more AI, more scrolling, less real human contact. We're building a wave the other way: products that use that same AI to get people off their screens and face to face.
Rune Horneland
Based in Oslo, Norway.
Contact
Questions about 5000 Approaches or one of our products? Get in touch by email.
5000 Approaches, Oslo, Norway · hello@5000approaches.io